In this video from my YouTube Channel I give you the business owner’s guide to crushing high ticket sales with YouTube ads. I cover exactly what YOU need to know and focus on to make your YouTube ads work so that any decent media buyer or agency can help get you great results.
In this video right here, what I’m going to talk about is the business owner’s guide to crushing high ticket sales with YouTube ads. Specifically, the reason why I wanted to make this video is that I talked to a lot of business owners who want to do YouTube ads. They are doing YouTube ads. They want to hire somebody to do YouTube ads, and their question is what do I need to know to make this work? Because I’ve got other videos on this channel that you can check out and all this stuff where I talk about YouTube ads and funnels and all this stuff, and we get into a lot of the specifics. So I’ve got another YouTube video where we talk about campaign structure, different strategies and placements, and all that stuff.
If you are a business owner, you don’t need to know any of that, that is not the most important thing for you to know. And so this video right here is going to cover all of the most important stuff that you need to know. If you can understand what you need to know and what you need to be responsible for and what you need to cover. Well, you’ve got someone else running your ads, and then you can get a really good media buyer or a good agency to come in and help you do all that technical campaign structure and set up and all that stuff. You’re in a really good spot. If you don’t know what you’re paying for, then it’s probably going to be hard to get a good, you make sure you’re getting a good quality media buyer in there.
If you don’t give the media buyer, the agency, what they need, they’re not going to be able to do a good job either. And so, selfishly, I’m kind of making this video because I’m like if you do all of this, you know, you’re essentially like my best client, but if you’re not my best client, you’re any other media buyer’s best client or other agency’s best client. So hopefully this helps everybody. So here’s what I’ve got. I’ve got a Google doc right over here that I want to show you, and kind of walk you through. Basically, the most important question that we want to answer here is what you, the business owner, need to know and be responsible for in order to make your ads work. And specifically, when I’m talking about making your ads work, we’re gonna talk about YouTube ads and we’re gonna talk about high ticket sales because that’s just what I do and what I know.
If you are a business owner trying to sell high-ticket coaching courses, services, or anything like that, and you wanna use YouTube ads to grow your business that’s an amazing opportunity right now, and it’s a great chance to grow your business. But you need to know basically what I’ve got in this video. So let’s dive into that right now. This is the business owner’s guide to crushing it with YouTube ads. And again, the question that we want to answer here is like, what do you, as the business owner need to know to make your YouTube ads work? And the most important thing here is understanding what makes YouTube ads work because you need to have a really good offer, you need to have the right type of funnel, one that is designed to convert cold traffic or people that have never heard of you before from paid ads.
And then you need to have great ads. And those are the three most important things for you, the business owner to be thinking about. And assuming that you’re watching this video, you’re probably got a good offer, right? You already have a business or a product or something that you’re selling. And you’ve gotta funnel that converts. And if you don’t have a funnel that converts, check one of these corners, cuz I’ve got some other videos where I talk about what funnels are working for YouTube ads and all of that stuff. And so that being the case, your ads are the key that you need to focus on with your media buyer or your agency in order to do a really great job because once it comes down to what’s happening on the actual ad platform, 80% of that is going to be your creatives.
What is your creative strategy? What are your ads? What are your hooks? How scripted and edited are those stuff? And that’s what’s going to make the biggest impact on your campaigns. The reality here is, that if you don’t have great ads and a great offer, you could have the greatest media buyer in the world and you’re just not gonna be successful. Right? That’s just how this works. And so I think for you to understand that the foundation is, do you have a really great offer? Is it unique? Is it something in the marketplace that is in a hot market that people really want, that people see an advantage and like a differentiation there? So there’s some contrast between other solutions in the market and this solution, there’s a clear benefit to moving forward.
They can see all of that stuff. Good offer, right? Then you’ve got the right funnel set up. So, the short of it is that we use VSL call funnels on YouTube ads right now. That’s what we see working best. Again, I’ve got some videos I think in this corner up here that will… Uh, I always mess up the corners. But in one of these corners, I got a video about this type of funnel and the other one is just great ads, right? And that’s where you can be the business owner that helps the most. We’re really like your best order priorities is the business owner first: to be a great marketer, second, and then the last thing you can worry about is the actual technical details of media buying that’s again, I think something you should probably get somebody else to do.
So what are the phases of actually launching a YouTube ads campaign? Because this is where you can really understand what expectations you should have going into this. And how is this going to play out over time? Because they’re gonna have to go through three phases here, which are launching testing and collecting data. And I think the most important thing to realize is, in the very beginning, you are not trying to be profitable with your ads. If you expect that you are going to launch some ads and then the money is going to come in, you don’t have the right frame of mind on how this is going to work. Now, in the beginning, you want to be testing and you wanna be testing multiple ads, probably testing multiple landing pages.
Probably wanna be testing a bunch of different audiences here, but that’s something your media buyer can be doing, but what you should be supplying your media buyer with is a bunch of packets of creatives that they can start testing. When I say creatives, I’m always talking about ads, a packet of creatives, they can be testing and then probably some landing page variations so that we can also test some messaging and make sure what’s gonna convert there unless you’ve already tested that on some other platform with some other type of a tool or traffic or something like that. Because you’re not trying to make money here, and you’re not trying to be profitable. You’re just trying to figure out what works because we’re just collecting data. That’s all it is. It’s like: Hey, you created five ads. We need to put, you know, a couple of hundred dollars behind each ad, at least in order to figure out do these have any good metrics that make us worth continuing.
If they do, we can continue with them. And then do we start to see leads in sales and calls coming in and all that stuff? And for each ad, you’re gonna need to allocate a certain percentage of your budget to test that out. And so we wanna see what messaging work we wanna get. Hopefully, we’re at this point, where we are getting leads, we are getting calls. And we’re getting feedback on those calls, cuz we’re like, is this a good quality person? Are these people just showing up? But they’re completely the wrong type of people cuz our messaging is off and we’re just not attracting the right type of person. All of that stuff is what you’re learning and the data that you are buying at the beginning of this phase and how long this takes. It’s gonna take as long as it needs to take.
Right? I’ve seen this take two weeks because we just hit a home run really quick out the gate. We start getting sales really quickly. We find some ads that are working and we’re onto the next stage. And I’ve seen this take really as long as like 60 days where it’s like, man, the first rounds of ads don’t work, but we learn some stuff. We find some ads that are working better. We find some audiences that are working better. We figure out what landing page copy is converting at a pretty decent percentage. And then we do the next round of ads, and we start testing those, and then we can see what’s working there. We can figure out what improvements we can make based on what we learned and kind of move through this process. So you don’t know until, you know… but like we’re putting the long game here where we’re trying to set up a channel that we’re gonna be generating a hundred thousand dollars a month plus in revenue from. This is time well spent.
So the next phase that we got here is: you’re starting to get traction. You’ve got traction, you’ve got sales coming in, you’ve got a few profitable campaigns and now we’re optimizing. And once you start seeing sales coming in, you’re gonna start seeing what’s working. And what’s not, because there are always interesting things where ads that get more sales, aren’t always the cheapest cost per lead. But once you start getting sales coming in, you’ll start to see really what’s working and what’s not. And you’ll be able to start using some of the metrics that I’ll share with you in this video to get benchmarks around. As your landing page converts as it should, are your ads as engaging as they should be? Are you getting enough calls booked? Like you should be.
And so all of that stuff just starts to give you data about what you need to optimize. And I’ll share with you, also in this video towards the end of this, or you can check the timestamps or something down here, what you can be doing as the business owner to optimize your campaigns. Cause that’s gonna is super important. But we’re gonna talk about it here in a second. I just wanna kind of walk through these phases. Right? And then the last part is scaling, and scaling is always super exciting, but I think a lot of people have a misconstrued perception about scaling, which is not like, oh, you got five or 10 sales. Now we just Jack up the budget and all of a sudden we’re scaling. Yes. But no, that’s not. That’s, that’s not exactly how it works.
Because as you scale, you’re always gonna find thresholds where things kind of start to fall apart, right? Where your conversions start to go way down. Your cost per lead starts to go weigh up… all of that stuff. And so of course, if you’re just getting started with a small budget, you’ll be able to scale pretty significantly in the very beginning. But then you’ll find that cap where it kind of stops working. And then the way that you scale is… you scale by speaking to different awareness levels of customers. So you go from talking to people who are solution aware to problem aware, you scale by coming up with different angles and different hooks. So you can get a different person’s attention with your ads. You know, if you’ve got an ad working really well, like one that’s scaling really, really well. That’s great.
You wanna push that as much as you can, but you also wanna find the next ad that’s gonna work as well and see what you can do to iterate and improve on that ad. You scale by getting feedback from customers and then making your VSL and your funnel convert better. That’s like always a really good one. You’re getting, taking sales calls, you’re learning a bunch. So that’s a great way to figure out how you can improve your funnel so that you can scale better. You scale by improving your sales process. So if you’re taking sales calls, right, like how can you have a better follow-up? How can you have a better pitch? How can you maybe use outbound setters so that you can book more calls with the people that are opting in through your funnel and then you scale by increasing your lifetime customer value.
So, how can you increase your lifetime customer value so that you can increase what you’re acceptable cost to acquire customers is because as you scale, those numbers are always gonna go up? Like the part of scaling is… as you scale and you start to reach a broader audience of people, less per less percentage of those people are going to be interested, cuz less percentage are gonna be your ideal customer. And so what that means is your conversion rates are gonna go down, which means your cost to acquire a customer is gonna go up, and so if you can increase your lifetime value, you can increase what you can afford to pay for a customer because then you’re going for volume, right? And not the max conversion rate in that stage. And what you can do is figure out how you generate more revenue and more profit by having basically a higher LTV and a higher CPA, but that’s once you’re getting much further down the scaling process really quick. Let’s talk about budgets and benchmarks and kind of forecasting and planning stuff out.
So you need to have a budget for this to get started. If you’re going to any media buyer or any agency, anything like that, you’re going to have to set aside a budget to get started. A really good idea is to be willing to spend at least five k a month on ads for at least three months without expecting to make it work. That is what I would say is… a good amount of money set aside to test this out and really make sure this works. The really nice thing about that is if you’re selling the high ticket, you really need like one or two sales in order to start to make your campaigns actually profitable. And so you’re not losing money on the front end. One of the other nice things about the high ticket is like, you don’t need a ton of conversions in order to make your campaigns work.
And you can get into a position where you’re getting sales. You’re not losing money and you’re also learning, right? If you’re breaking even if you have a month where you break even in the beginning, that’s actually a pretty good place to be because you’re not losing money, but you’re learning a lot and that’s a really good spot. And then also too, once you start to get like 5, 10 sales come in, you’ll start to see what is your average cost to acquire a customer coming in. That’s when you’ll really start to have some more data about. Like, okay, what are you really paying to acquire a customer? What are you really like? What is your real ROI going to be on these campaigns? Once you see that, then you’ll be able to start to estimate what kind of budget you wanna be spending each month.
Because depending on your threshold for how much money you wanna make, how aggressive you wanna be, how much time you wanna invest in new ads and optimizing your funnels and all of this stuff, what you can do is start to figure out, okay, well, if I’m paying $2,000 to acquire a customer and I wanna get 20 customers every month, like, cool, I should set aside $40,000 for ads this month. If I wanna go more aggressive than that, then I can go more aggressive than that. If I want to go less, I can go less. Know that again, as you scale, your CPA goes up. So if you’re getting a $1,800 cost to acquire a customer, when you’re spending $15,000 a month, you’re not gonna have a $1,800 cost to acquire a customer when you’re spending $50,000 a month, but it will scale relatively speaking, it’s not gonna quadruple it, shouldn’t quadruple.
And again, a lot of the stuff that we’re gonna share kind of in the optimization phase that you can be doing as a business owner to help your agency or your media buyer is going to help make sure that CPA stays down and you maximize that profit that you’re getting outta your ad campaigns also too. I think one thing that is helpful is to just set the expectation on how advertising works. Everyone wants it to be this linear thing. Everyone always wants like, Hey, you know, like I wanna spend $10,000 a month on ads and I wanna get this, make exactly this much money. And then that means next month, if I spend 20, I get exactly double. And then the next month I get exactly this, you know, always linear. It’s never like that. It’s always like this, you know, fluctuating thing. Why?
Well, because stuff happens to consumers in the market. There are months when people typically spend more than they don’t. Things happen in your industry. Things are gonna happen globally. Things are gonna happen to the platform, all of that stuff. So it’s always this kind of squiggly line of going up and down. But what you want to do is work with a team that can help you understand what is your cost to acquire a customer what’s impacting your campaigns and what can you be doing in order to improve those campaigns. So getting over here to your strategy, because this is really important for you to know. But again, I think that a level at which the business owner should understand what’s going on inside the account, but doesn’t need to be excessive. Because I don’t think the best use of time for a business owner is probably like doing a bunch of targeting research and setting up a bunch of campaigns and figuring out what placements are working and all of that stuff.
But you should know that cold traffic is going to be your main driver of sales, like everything else. That’s like retargeting, email, follow-up, and all that stuff. That’s incremental gains. That’s nice. That’s important. You should have that. And your media buyer and advertising team should be able to help you with that. But I think for you as the business owner being really focused on… do we have email marketing and retargeting all that stuff going, yes, how’s cold traffic doing? And how is that driving sales, cuz that’s gonna be the main driver for targeting? Again, I’m not gonna go into all the details about targeting because I don’t think that’s the most important thing to know. I think it’s just helpful to generally know what’s going on inside of your account because especially when you’re getting started the most important thing for you to know is like you can target based on keywords.
So like what are people searching on YouTube? You can target also based on keywords that people are searching on Google. So if someone starts searching for a topic or something related to your business on Google, they can also be shown an ad on any video they’re watching on YouTube. And so for you to know that, it is helpful for you to be able to understand what’s going on inside the account. So you can also help the media buyer and the agency come up with other ideas they might wanna test. Like when we get started, we’re looking for 10 to 20, sometimes even 30 audiences to start testing. So there are quite a few and we go through a lot of research to find these, but the reason I say this is because I’ve taken over accounts where it was like, you know, someone was a sales trainer.
And so the agency targeted like grant Cardone and sales training and it like, wasn’t very in depth. And so you can go deeper than that because you really want to figure out what are your audiences. What is your ideal customer really probably searching for? Who are they searching for? What influencer channels brands do they like to follow all of that stuff? Cuz that is a great thing to target is like other big brands and influencers that they’re probably searching for, but trying to be more niche, right? Because if you’re going after Golf Tiger Woods, is probably too big because everybody knows who Tiger Woods is and people might be searching for Tiger Woods for all types of reasons. There’s probably like a smaller tier, you know, professional golfer. That’s like, oh man, if someone’s searching this, they’re probably like a true golfing person and not a Tiger Woods type of person.
The same thing with sales… Grant Cardone’s probably too big to be… he’s the sales guy. There are both a bunch of other sales trainers that you can probably find. That’s like, okay, someone’s searching for this guy or this type of topic. They’re probably really more in-depth into sales and that’s probably a better way to go. So, that’s what I mean by kind of knowing what’s going on inside the account and being able to help with ideas. But I don’t think you need to know all of the stuff also, too. Like sometimes just weird stuff works inside the account. So you don’t have to be overly detailed in the targeting. But what can help your media buyer, your agency team, or whatever you’re working with is having a Google search console set up, because that will give data on what people are searching for already to find your website.
So that’s really helpful, and then Google analytics data, because that will give good demographic and topic data about who are the people that are coming to your site. And what does Google already know about them? Both of those are super helpful when it comes to YouTube ads. So you wanna make sure that you have both of those set up now, so that data is collecting, so that in the future when you wanna get running with YouTube ads, you wanna make your YouTube ads better. You’ve already got that data all there tracking really quick. Let’s talk about this because this is something that gets a lot of people. It shouldn’t be terribly complicated. You should be able to find some kind of media buying agency or professional expert that can help you get this done. But know that no tracking system is perfect.
That just doesn’t exist. Sorry, it’s just not there. But no tracking, perfect edges. You can get pretty close and you are going to need third-party tracking tools in order to do a great job. Just kind of how the internet works with technology and all this stuff. The data that’s inside Google ads is directional and useful, but it’s not the clear, full picture of what’s going on. Especially with high ticket sales, you have people buying from different devices, you have different people buying with different emails. So they might opt-in with one email and buy with a different one. After they get off the phone with your sales team, you have people that might convert six months later, all of that stuff. And so Google adds just a platform by itself. Can’t track that you need to set it up because that data needs to be there for Google.
But you don’t wanna use that to actually make decisions with your business. You’re gonna need some kind of third-party tool. The one that everybody uses right now is Hiro. And hopefully, Hiro keeps working as good as it does if there’s a new one in the future, I’ll probably make a video about it. But right now everyone uses Hiro. That’s kind of the best, third-party tracking tool that we found. That’s what we use with all of our clients. And just expect that as a normal expense, if you’re just getting started. Maybe you don’t need it, but I mean, probably you do if you’re serious about making this work, because again, you’re gonna generate a lot of leads now that are probably gonna convert in like three months, four months, five months, if you’re doing really good follow up and you’ve got a long term plan there and you want to make sure that you can go back and figure out what were those ads and those campaigns that generated those sales, cuz that becomes really valuable information.
So I think it’s good to pull the trigger as soon as you can on that stuff. And also know like UTMs don’t work, they do work really well and you should use UTMs. But UTMs don’t work well in long term, like LTV tracking, and again, what happens? Imagine someone comes from a mobile phone click on YouTube and then eventually, opts in for an email. And then six months later opens an email and converts Google analytics is gonna think that was an email conversion, which is valuable, but a tool like Hiro could tell you. Yeah, but that person originally opted in six months ago and they opted in because they watched this ad from this targeting. That’s the stuff you want to know because that ad in that targeting just made you $5,000. So really helpful. There are a couple of really good tools out there.
Again, we use Hiro. But the big thing is you should be able to see your overall profitability and your return on investment pretty quickly with these tools. So like Highroads, you can quickly see by platform how’s Facebook working, how’s Google working, how’s TikTok working, and any platform you’re using connects there. And then a media buyer, an agency could go in and break down. Specifically, what ads, what campaign specifically, what targeting all of that stuff again, that is not as important for you to know. Knowing what ads are working is definitely good to know. And you can get that report from your media buyer. But being able to see the overall profitability on a daily, weekly, and monthly basis using a tool, a third-party tool is… I would just consider that to be the standard these days.
All right… so some really exciting stuff. What are the metrics that matter the most for you inside of a campaign? What numbers should you be looking for? What should you be asking about and should you have a general idea of what’s going on inside of your account? ROI matters most at the end of the day, if a campaign isn’t added profitable, all that matters at the end of the day. I’ve definitely seen plenty of weird things where it’s like the cost per lead is too high. The conversion rate is too low, but it’s profitable. So you just keep running it and then you try to make improvements to make it from there. But our way matters most. So you definitely wanna know what is your cost to acquire a customer again, the first 10 customers, this number’s gonna be kind of wonky, but once you start getting past 10 customers, you should have a good general idea.
Like what does it cost you to acquire a customer? And once you’ve been doing this for a while at the end of every month, you should know we got X amount of customers, which means, and we spent X amount of dollars, which means it costs us X amount to acquire one customer. You wanna know your call show-up rate? So again, out of all the people booking calls, how many of those people are showing up? What is your cost to book a call? What is your lead-to-call conversion rate? So I’d say like a baseline five, 8% is like kind of the lowest that you’d wanna see. Hopefully getting up to like 15% of the people who are opting to become a lead are booking a call. What is your cost per lead? What is the conversion rate on your landing page?
The bare minimum is 10. Ideally, you wanna be like 20 plus and get people to click on the ad to actually convert into a lead. What is the clickthrough rate on your ad? This is gonna show you how engaging it is for people to actually click through to the ad, to your landing page 1% baseline, 2% would be better. So if that number is not there, you can do some work on your ads and then the view rate is how many people are actually watching your ad and like sticking through. I can’t remember if it’s like 5 or 10 seconds, whatever it is. It’s that beginning part basically. How good is the hook on your ad? How engaging is that baseline? 15%, hopefully, 20% or better. So when you’re testing ads you can know if your view rate is 8%.
It’s like, wow, we can probably work on the hook that we’re using on these ads to get people’s attention better. If your click-through rate is 2%, you can be like, wow, these are pretty engaging and converting. So we can probably go focus on the next thing because these ads have like a good conversion from click to click off the platform onto your landing page. The other thing I would say here is like, it is valuable. I think probably we typically look at this like on a monthly basis as to what ads are working best. So you can see, okay, out of all the messaging that’s working, what’s working best because that helps you be able to go and make better engaging ads. All right. So here we’re getting into the juiciest part of all this, what can you as the business owner really do to make things better?
How can you best use your time and your energy and your team’s time and energy in order to make this stuff work? I would say the best thing you can do is for your media buyer agency is better, more engaging ads. If you can feed them with better, more engaging ads or work with them to create better, more engaging ads, that is absolutely going to make the biggest impact on the campaign. Once all things are set up, funnel offers all that stuff, you’ve got all that. And you’re just trying to figure out how you make your ads scale and work as best as possible, better, more engaging ads. Either find someone that you can work with on this. There are a lot of really good companies that just create awesome ads, but you can usually do these with a smartphone and a good script and some good editing and some good coaching on like how to deliver and just some good practice like that will go a really long way.
Better, more engaging ads are the best thing you like. If you come to me with better, more engaging ads, I’m just always excited about it, optimizing your funnel. So getting better conversion rates, optimizing your landing page, using a tool like Google optimize so that you can increase the number of conversions that you get on the landing page, optimizing your landing page speed. Especially if you’re using a tool like click funnels, usually your landing pages load super slow. If you can make them load faster, you can always increase conversions that way. Optimizing your follow-up series, too if someone doesn’t book a call, what do you do long-term? What’s your long-term nurturing strategy? I talk about it on this channel a lot. What is your email nurture strategy for someone who doesn’t book a call in the first two weeks?
What do you do for the next nine months using setters to reach out to new leads? That’s something that people are doing that works extremely well. Cause if you’ve got a sales team, you’re just using human-powered outreach to get more people, to book a call. So all you’re doing is increasing that lead to the book, a call conversion rate, which brings down your cost for a call which is what you want. And then again, make sure you have a long-term follow-up strategy with converted sales calls. So your sales reps are following up with people and all that stuff. Creating valuable and engaging content on YouTube and online. One thing I’ve seen every time, once we start running YouTube ads, brand searches go up, people watch your YouTube video, and then they open a new tab and they go search for you.
And so if you’re regularly creating good content, that helps so much with everybody’s job. Because again, everyone’s very smart. Everyone has a lot of options these days, consumers know what’s going on. And so if you’re running YouTube ads and they go Google your brand name, and you’ve got nothing online, you’re less trustworthy than someone who, if they did that, same thing has a YouTube channel. They’re posting every week. They can watch some videos, they can consume content, can check out their videos. They can see them on social media. They’ve done some interviews, all of that stuff. Actually just thinking back like I was just looking at the other day Hiro. We had a client, you know, book the call, and then close from an ad. And I went and looked at their customer journey and it was like clicking on a YouTube ad.
Converted, watched YouTube, organic went to the website, went to Twitter, clicked on a Twitter link had, you know, five or 10 engagements on organic social after the YouTube ad, then booked the call, and then bought. So that’s what people, that’s what smart consumers do these days in most marketplaces, making sure you’re tracking your ads and your finances correctly. So just having a really good idea of not only what are your ad numbers? And what’s your CPA, but like also what are your costs as a business for agency software? What are you paying your setters, your coaches, all of that stuff, managing those finances really well? And communicating that with the agency. I think too many people have like this weird numbers thing with agencies and media buyers. They don’t really want to divulge all the numbers.
The reality is that we’re all in business to help each other make money. So if you can just be really transparent with who you’re working with, like, Hey, here’s what all of my costs are on this. So you understand that, even though I’m selling a high-ticket product, I don’t have a hundred percent margin. Here’s what I really need. Here’s what the numbers are looking like, how do we work better on this super helpful, great conversation to have? Next thing, make sure your students are getting amazing results. Like even if you have to hire some help with this, having a great product that people talk about is incredible. And that helps so much like no one wants to sell bad stuff and buy bad products. So if you can make people get better results, that’s amazing collecting case studies and testimonials help so much in adding in and optimizing your backend.
So what is your backend offer? So you can increase LTV and then again, communicate with the media buyers and your team. So when you see new things happen in your industry trends with your customers, new ideas for ads, new influencers, and all that stuff, they can be targeting, communicate, and have good open communication. We have a slack channel and we can just share ideas there. We don’t need to jump on calls. It’s just like quick ideas over slack. Here’s what I’m seeing. Here’s what I’m hearing. Here’s the feedback we’ve got on phone calls, all of that stuff helps so, so much. Okay. So that is it. That is the whole list that I put together. Just trying to really think about how can I best help any business owner who is getting started with HVAs understand what they can really do to get the best result. Again I think if you can handle this and you can get a decent media buyer or a decent agency to come in and work on your account, you’ll be successful.
Because again comes back to if you don’t have a good offer and you don’t have really good ads it doesn’t matter who you hire to run your ads. You’re just not gonna be successful. And then if you can understand these other things, like you focusing on improving the funnel, optimizing the backend, all of these other pieces of the puzzle, and then your media buyer can just really focus on all the stuff that has to happen on the platform. And then you can focus on all of these things to make it convert better. That team of having someone maximize everything they can do on the traffic platform and then the next person maximizes conversion. So you’re just generating as much revenue from all the money you’re spending on your ads. That’s exactly what any good media buyer’s business relationship should be.
So I hope you found this really helpful. If you have any questions, feel free to drop them down in the comments below. I will say if you want to get more into the tech media buying stuff, like campaign structure, all that stuff. I’ve got this other video that’s coming up next again. I think it’s on this side, but it’s this one… I can never remember which side it is. But I’ve got a video that will show you all of that. And other than that… Oh, I don’t even think I introduced myself. So if you don’t know who I am, but you’ve watched all of this by any chance, one: thanks for sticking around. Two: my name is Brice. I run an agency where we help online businesses that sell digital products, high ticket offers, and all that stuff attract new customers online. So we run a lot of YouTube ads and I’m just inside of these types of businesses and types of these inside accounts all the time. So, thanks for taking it around. If you got a good view, you know, hit like subscribe, make a comment, all that stuff, and check on this other video. If you wanna learn more about the details of YouTube and I hope to catch you in the next video.
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