Simple Email Marketing Strategy For High Ticket Sales

If you’re selling high ticket courses and programs, email marketing is seriously where the money is at.

In fact we see that our clients typically generate between 35% or more of their revenue through our email marketing strategy for high ticket sales.

So what does that mean for you?

Well if you don’t have a good email marketing followup system you could be leaving a ton of the revenue that you could be generating on the table.

Emailing once or twice a month is just not enough if you want to run a successful online business.

So let’s talk about how you can leverage email marketing to sell high ticket offers to people you generate off of paid advertising.

Here’s a full breakdown of our process on YouTube you can watch, or you can keep reading the breakdown below.

 

A Simple 4 Page Funnel For High Ticket Course Sales

When you’re selling high ticket (especially if you are doing it online) you’re likely closing over the phone.

So that means the big thing that you need to get someone to do is book a call with you.

Here’s a really simple high ticket sales call funnel that does that.

First there’s a landing page to drive ads too. 

Next is the VSL or video sales letter which presents what your main offer is, the big promise, how you can help people, and the big opportunity pushing them to jump on a call. 

Then it drives people forward to a ‘book a call’ page where they fill out a short application and book a call. 

Finally we use the last page to build authority and increase our show up rates for the call (but that’s a different topic all together). 

The real power in this funnel is in the email marketing. 

After someone opts in and becomes a lead we set up an automated email series that goes out.

It usually has around from 15-20 different emails.

 

That ends up being a 30-45 day automation where you send emails 2-3 times a week to follow up on the leads that opted into the landing page and did not book a call. 

It’s important to strike when the iron is hot.

And this automated series is how we do it.

Think about it, if you’re starting to build a new relationship you want to make sure you’re keeping in touch consistently, letting them get to know you, and explaining the value of your offer.

We typically use a software like ActiveCampaign for these automations but there are lots of good email marketing softwares out there.

What Type Of Emails Can You Send To Your Leads?

What kind of emails should you send out to these leads? 

First, you can focus on sending high value driven emails showing them what you do and how you can help them get the results they’re looking for. 

A great way to do this is by sending bonus trainings, case studies and results so that they can see all the great things you’ve been able to do for your clients. 

Another type of message you can sprinkle in is personal notes saying things like, “Hey if you’re this type of person and you’re trying to get this type of result – this is how we can help you. Do you want to reach out and have a convo with us about it?”

Once this series is set up with these different value driven and personal emails, when somebody opts in to become a lead you don’t have to worry about the email communication that is going on for the first 6 weeks of that relationship because it’s already automated.

What Is Your Email Marketing Strategy With The Leads That Don’t Take Action?

If there’s leads that don’t take action after the sequence then you can drop them in your newsletter list. 

The newsletter list is where you continue to send out emails 2-3 times a week offering more value, helping educate them on your way of doing things, and sharing the success stories of other clients.

This will help continue to position yourself and your business as an authority in your space. 

With our agency clients we find a good number of people who opt in to become a lead have a pressing problem that they are looking to take action on now. 

So they will convert in the first 1 – 2 weeks of opting in.

But there are also a large number of leads who are not quite ready to take action right now because that problem isn’t number one on their list to tackle. 

With those people who are not ready to take action now we want to make sure we stay top of mind so when the time comes they think: “Hey I’m ready to work on this and I’m going to reach out to these guys because they’ve been adding a ton of value.” 

You can get them to that step all without hard pitching because one of the best ways to show people you can help them is by actually helping them!

By showing people exactly the kind of results they can get and helping them in advance, they have a solid idea of what to expect if they buy your main offer. 

Optimizing Your Email Marketing Automation 

Be on the lookout for emails that perform especially well inside your newsletter list and add them into the original automation so it’s slowly growing with more great content. 

You can take out underperforming emails and add in good emails as you get more data on what messages work best with your audience. 

If you do this right, what you end up with at the end is a longer automated email sequence that’s filled with your opt performing emails. 

And then you can just keep optimizing the process by looking back at the data for which emails got good engagement and are booking calls. 

Wrapping Up

That’s a simple way that you can use email automation to help you sell more of your high ticket programs and services with the leads that you’re generating online. 

It’s not super complicated, it just takes some good copy, and some good email marketing automation setups. 

Staying top of mind, giving people lots of value up front, and consistently showing the results you can help them get builds trust and authority over time so when you get on a call with them it’s easier for both of you!

It takes some work to get this up but your email list and that relationship can become your most valuable asset in your business. So it’s work worth doing.

 

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