If you’re a course creator and you’re NOT using email to effectively sell to your ideal customers, you’re missing out on a golden opportunity.
You’re leaving a treasure chest untouched, filled with potential revenue and growth for your online education business.
But here’s the good news: it’s not too late to unlock this chest.
Take a page from Olly Richards’ playbook, the mastermind behind StoryLearning.com, who turned his passion into a staggering $10 million education empire, primarily through the strategic use of email marketing.
This isn’t just about sending out newsletters.
It’s all about crafting a narrative that resonates with your audience, turning subscribers into devoted fans, and fans into customers.
Olly’s success story is not an outlier — it’s a proven strategy waiting for you to implement.
In this blog post, I’ll walk you through the exact email marketing techniques Olly Richards used to transform his initial idea into a thriving $10 million learning business.
Ready to revolutionize your course sales? Read on.
Table of Contents
One Course Creator’s Journey To A $10 Million Business
Olly Richards, the founder of StoryLearning.com, is not your average course creator.
His journey to a $10 million business has been characterized by strategic skills and a deep understanding of how to utilize the power of email marketing.
Olly’s approach revolves around optimizing his website for organic traffic and utilizing YouTube as a primary social media platform, setting the stage for a well-rounded digital marketing strategy.
Here’s what we can learn from Olly about effective email marketing:
Insight #1: Be Strategic About Capturing and Nurturing Leads
One big reason Olly does so well is because he’s really careful about finding new customers and making sure they stick around.
For instance, if you’re someone who runs a business and is having trouble turning people who visit your website into customers, Olly’s way of doing things can help you out.
Instead of just focusing on trying to get lots of new people to see his stuff, Olly’s ads go after people who already know about his brand.
His website is set up in a way that’s great at getting people’s email addresses by offering them interesting stuff, like free downloads or helpful tips, and employing smart segmentation based on language and how much they already know.
This personal touch makes it easier to send out emails that people actually want to read.
His approach shows how important it is to really understand what your audience likes and wants.
When you use a similar strategy, you can turn more of your website visitors into interested customers, which means more sales and money for your business in the end.
Insight #2: Don’t Be Afraid To Send Daily Emails
A key part of Olly’s email plan is sending an email every day.
You might think that’s too much… but done right, it works really well.
Write each email to share something useful and create a bond with the people who subscribe.
Olly’s emails are personal, full of stories, and include soft calls-to-action (CTAs) that seamlessly guide readers toward his products.
For instance, if you’re an entrepreneur or online coach, sending regular emails can build trust and keep your audience engaged.
His approach shows how sharing valuable content and personal stories can lead to stronger connections with subscribers.
By adding subtle suggestions in your emails, you can gently guide your audience towards your offerings, increasing sales and loyalty over time.
Insight #3: Sell Through Stories & Make Meaningful Connections With Your Audience
Olly’s emails are special because they’re not just about selling – they tell interesting stories.
By sharing personal experiences and referring back to previous emails, Olly keeps his audience excited for each new message.
This storytelling style makes his brand feel more relatable and trustworthy, which is key for successful email marketing.
For instance, if you’re a business owner or online coach, using stories in your emails can help you connect with your audience.
Talk about your origin story. How did you become a business owner or a coach?
Talk about your day. What did you see, hear, experience, or learn today that could be helpful to your readers?
Talk about your students. What’s their story and how can it help or inspire your readers to achieve their goals through your offers?
Sharing personal anecdotes and tying them to your brand creates a sense of credibility and builds stronger relationships with your subscribers.
This approach makes your emails more engaging and effective at driving sales.
Insight #4: Use Campaign Blocks To Maximizing Conversion Potential
Olly plans his sales emails in campaign blocks to get the best results.
He sends a series of emails leading up to a big offer, building up excitement among subscribers.
This careful planning creates anticipation and prepares people to make a purchase.
It shows how important it is to send timely and valuable messages.
For example, if you’re a business owner or online coach, organizing your email campaigns into sequences can maximize your sales.
Sending a series of emails that gradually introduce an enticing offer can create a buzz and encourage subscribers to take action.
READ NEXT: If you want to dive deeper into implementing a campaign block strategy in your email marketing, read this blog post on effective email campaigns that drive revenue.
Insight #5: Don’t Forget To Engage Post-Purchase & Continue Building Loyalty After the Sale
Olly’s relationship with his customers doesn’t end at the point of sale.
Instead, he focuses on post-purchase engagement, nurturing customer satisfaction and encouraging product consumption.
If you’re a business owner or online coach, nurturing customer relationships after a purchase is essential.
Sending follow-up emails with usage tips or exclusive deals for repeat customers strengthens loyalty and turns them into advocates, driving sustainable business growth.
Lessons for Every Course Creator
If you’re wondering just how effective Olly’s email marketing strategy is, you’ll be impressed to learn that email marketing brings in about two-thirds of Olly’s revenue.
This shows how important email is for selling courses and running a successful education business.
Olly’s success proves that, even with all the changes in digital marketing, email remains a reliable and consistent way to drive sales.
Here’s a recap of the most important takeaways from this strategy breakdown with Olly:
- Focus on organic traffic and retargeting: Attract visitors to your website organically and use retargeting strategies to reach interested leads.
- Optimize your email strategy: Send personalized, value-driven emails regularly to build strong connections with your audience through storytelling.
- Don’t overlook post-purchase engagement: Keep nurturing customer relationships after a sale with ongoing support, tips, and exclusive offers to turn customers into loyal advocates for your brand.
By following these principles, you can create a successful blueprint for your online course business.
Interested in learning more about Olly’s blueprint for a $10 million online education business?
Download the 117-page case study breaking down his eight-figure course business here: Olly’s Blueprint
Ready to boost your revenue and attract more clients?
Don’t wait—dive into the world of email marketing and watch your revenue soar!
If you’re ready to take your business to new heights, grab a copy of our free email marketing ebook.
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