It’s tough to run a successful Facebook ad campaign, especially if you are just starting out.
Unfortunately many beginners don’t know what they’re doing and end up giving up after wasting their money with no results.
The best way to avoid this trap is by taking one of the best Facebook ads courses which go in-depth on how the ads work so that you can get as much ROI for your investment as possible.
I’m going to give you all the details on the best Facebook ads courses that can help you learn the basics, optimize your campaigns, and scale to drive substantial revenue for your business!
Table of Contents
What Are Facebook Ads?
Just in case, we have to get this straight. What are Facebook ads?
Facebook ads are the paid messages you see on a desktop or mobile version of the Facebook News Feed.
These ads help businesses to target and reach people who matter most to them.
They target Facebook users based on their behavior, location, interests, and demographics.
This way, businesses can effectively reach their target audience which is a major benefit.
If you know your customers, you can use Facebook ads to engage with them incredibly well.
However, this requires the knowledge of how ads work to profit from Facebook advertising.
Best Facebook Ads Courses
Take a look at this list to help you choose the best Facebook ads course you can take online:
- Facebook Blueprint
- Major Impact Media Method FB Ads System
- Foxwell Digital: Scaling Facebook & Instagram Ads for Success
- Train My Traffic Person Mentorship
- Udemy: Facebook Ads & Facebook Marketing Mastery Guide 2020
Each has its own benefits depending on your needs. Let me break them down further for you.
Facebook Blueprint
Coming straight from Facebook itself, the Facebook Blueprint will teach you “the rules” where you can learn how the platform works and get the structure of how Facebook wants you to run ads.
It has over 100 courses to help you learn the skills to advance your business.
The only downside we see is that Facebook doesn’t teach ways to run ads outside of the box. In other words, it’s not best for learning how to run your ads creatively.
However they do have a credentialing program called ‘Blueprint Certification’ specifically for digital advertisers.
This course covers many critical areas of advertising, including:
- Getting started with Facebook Advertising
- Learning some advanced buying options
- Targeting specific audience
- Building awareness
- Generating leads
- Promoting your app
- Increasing both online and in-store sales
- Picking the most effective ad formats
- Creating and managing ads and monitoring their performance
- Distributing and monetizing content
There is an extensive selection of eLearning courses you can choose from in Facebook Blueprint and each dives into a vital component of Facebook advertising.
Overall, the courses are well-organized by categories and roles, which means you can select the right one to help you with your goal.
Pricing
The courses are 100% free, but you may want to take the certification exams offered by Facebook Blueprint.
Each cost around $150 per exam, and there are nine different certification exams available:
- Facebook Certified Digital Marketing Associate
- Facebook Certified Media Planning Professional
- Facebook Certified Marketing Developer
- Facebook Certified Marketing Science Professional
- Facebook Certified Advanced Marketing Developer
- Facebook Certified Advertising API Developer
- Facebook Certified Media Buying Professional
- Facebook Certified Community Manager
- Facebook Certified Creative Strategy Professional
Passing the certification exam earns you a digital badge to verify your achievement.
This badge contains information such as the issue date, expiration date, and the exam you took.
You can post your badge on your social media accounts or your LinkedIn profile to highlight your achievements.
Major Impact Media Method FB Ads System
If you’re an expert, coach, or consultant running ads to generate sales calls or to a webinar, we built this course specifically for you.
It will show you exactly how to go from “I’ve never ran ads before” to scaling ads specifically for people selling courses & digital products through online funnels or sales calls.
With nine years of experience in the industry, I’ve focused on running profitable Facebook ads to help entrepreneurs scale their businesses from a few thousand dollars to six and seven figures monthly.
I developed an innovative strategy that has allowed me to deliver consistent results for my clients. And with this method, I go in-depth to show you how it’s done!
You’ll learn these important steps to help drive traffic to your business:
- The Fundamentals
- Researching
- Creating
- Measuring
- Launching
- Optimizing
- Scaling
Our program has everything you need to know to grow your business and is packaged in step-by-step modules to help you scale up your business.
On top of learning how to work with Facebook ads, you also get bonuses such as:
- Campaign Strategy Setup Guide
- 8 Full Weeks of Coaching and Support
- Million Dollar Evergreen Funnel Breakdown
- Six-Figure Swipe File
Check out more about the course and pricing and how we can help your business.
Foxwell Digital: Scaling Facebook & Instagram Ads for Success Proposals
This course is great if you want to focus on scaling your winning campaigns and you’re looking for expert advice on exactly how to do that.
Andrew Foxwell walks you through the necessary steps to scale where you’ll learn:
- Establishing a baseline before scaling
- Knowing the creative gap you encounter when scaling
- Structuring ad campaigns
- Understanding the importance of audience testing
- Learning how to scale horizontally effectively
- Learning how to bid while scaling
- Account monitoring
Pricing
You can buy the course for only $447, and it has a 100% satisfaction promise. If you think you haven’t received sufficient value from the course, they will refund your money.
Train My Traffic Person Mentorship
This hands-on mentorship program is ran by Molly Pittman, the CEO at Smart Marketer.
It’s an exceptional training for people who are getting started or want to scale in Ecommerce or local.
This course is great for:
- New Media Buyers. The course teaches the fundamentals to get you ahead of most media buyers.
- Advanced Media Buyers. The course helps you improve your skills by providing new strategies to improve your ROI.
- In-House. Hiring a capable media buyer in-house is necessary. With the wrong person, it translates to very costly mistakes.
- Freelance/Agency. The course helps you to effectively communicate with your team to keep accounts and get bigger wins.
Here is how the course is outlined:
- Setting the strategy
- Creating the offer
- Defining the who and why
- Ideating campaign sets
- Creating campaign assets
- Building and launching the campaign
- Analyzing the results
- Optimizing the campaign
Pricing
You can get access to the 16-week mentorship program and live strategy sessions for $1,197. The mentorship program includes over 50 streamable hands-on videos and a library of brand-new worksheets and templates.
The program includes the following to help you succeed:
- Consultation with Molly herself
- Over-the-shoulder examples
- Hand-crafted curricula
- Weekly action items
- Worksheets & templates
- Q&A sessions
- Private Facebook group for support
- Personal attention
Udemy: Facebook Ads & Facebook Marketing Mastery Guide
This is a super beginners course for people who don’t know much about Facebook ads and want to get started with minimal investment.
You won’t learn very advanced or specific strategies but it will give you the basic outline you need to get the ball rolling.
There’s plenty to learn here – the course features 82 lectures, including 12 hours of on-demand video materials, 37 downloadable resources, and 38 articles.
The course is divided into the following sections:
- Introduction to Facebook Marketing
- Facebook Page
- Facebook Ads
- Facebook Pixel and Audiences
- Types of Facebook Ads
- Facebook Engagement
- Facebook Reporting, Insights, and Optimization
- Social Media Marketing
- Common Facebook FAQs
- Business Manager
- Facebook Shops
Through this course, you can learn the following marketing skills:
- Connecting with new audiences
- Lowering the cost of Facebook ads
- Implementing advanced tracking strategies
- Averaging $0.01 per engagement
- Effectively using features in Facebook Business Manager
The course is self-paced so you can always complete it based on your schedule.
Once you pay for the course, you have lifetime access to the material, even if Udemy has to update the materials over time.
After completing, you receive a certificate to validate your course completion.
Pricing
The base price for this course is $84.99. However, if you are lucky, you can run into Udemy’s frequent promotions, and you could get this course for only $19.99 (or even lower). If you aren’t satisfied with your purchase, it comes with a 30-day money-back guarantee.
Wrapping Up
If you are a small business owner, expert, coach, or consultant one of these courses is bound to be a great option for you.
Take the time to compare the options and get started on taking your Facebook ad campaigns to the next level!
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