Everyone needs great landing pages if you’re selling something online.
A great landing page can massively improve the numbers of leads and sales you get for your business.
Most importantly they give your visitors a road map of what to do next, whether that’s where they can buy or how they can sign up.
Thankfully what used to take hours to create a beautiful landing page can now be done in minutes with all the different landing page builders out on the web.
I’m going to jump into more about their importance, the different kinds, and finally the best builders to get the job done!
Table of Contents
Why Landing Pages Are Essential
Landing pages are an important part of being able to actually get users to take action on your site.
So while your homepage can be full of distractions with navigation and all the different things someone can choose from while browsing around, a landing page typically has one goal and is designed to get people to take one specific action.
That action could be becoming a lead, filling out a form, or buying a product.
Different Kinds of Landing Pages
There are a few different kinds of pages you can build.
Here’s three of the most common types of landing pages.
Lead-Generating Landing Page
This is a page specifically designed to capture someone’s lead information usually in the middle of the sales funnel.
Typically you give away some type of free thing which could be for example a PDF, video series, downloadable, quiz, or challenge in order to get someone’s information and be able to follow up with them online.
Pre-Landers
Pre-landers don’t have any kind of form.
They typically are a click through or midway point in your advertising from the page that you want people to get to.
This could be an article or some kind of valuable information that pre-frames people before going to a sales page to buy a product or sign up for something.
Sales Pages
You can build sales pages inside of most landing page builders so that you can sell products, do one click upsells, order bumps, and all that fun stuff.
All of these landing page builders below can do this.
What Determines a Good Landing Page
Here are a few elements of good landing pages:
- They focus on the offer, not on the company
- Forms are short and to the point – not daunting
- Focus on the customer getting what they want – nothing else
- Allow you to hone in on a specific target audience
- They are easy to use on any device – desktop, mobile or tablet.
Best Landing Page Builders
Now that you know what a landing page should do for you and your business, here are some of the best landing page builders that will help you to create a professional and conversion-focused landing page.
Convertri
Convertri is considered one of the fastest loading funnel and landing page builders on the market.
Which is a big reason why it’s our personal favorite.
When it comes down to user experience, loading time is huge.
With accelerated page technology, you can load even large pages in under three seconds with no downtime.
Convertri’s page importer is user-friendly and allows you to import your previous pages to migrate, sell your products, and generate leads.
The page importer feature is also awesome. You can take pretty much any page on the internet and import it right into the landing page builder to quickly rebuild it in Convertri.
It makes it an easy-to-use and very efficient landing page builder that will allow your potential customers to find you easily.
Pros
- Drag and drop for faster design
- Page support is offered and is efficient
- Easy to design and customize pages
- Fast page upload
- Instructions are easy to follow
- Great customer support
Cons
- You are limited to 250,000 Impressions/Month & 25 funnels
- No in-built membership option
Pricing
- $99 monthly fee or $75 monthly fee if paid annually (24% off)
Instapage
Instapage was created by digital advertisers who wanted to increase advertising conversions.
Instapage provides products that are bundled as a package that provides performance for Enterprise and SMB.
They are also the only platform to be named SOC compliant.
Pros
- Unlimited conversions
- Team collaboration is built-in
- Instablocks
- AdMap allows you to visualize ad campaigns
- Postclick score – ad-to-page personalization
- AMP – faster load speeds from Instapage platform
- Thor Render Engine – quicken page load time
Cons
- Fewer page widgets than some other builders
- You have to pay to upgrade to do A/B split testing
- Landing page templates are limited
- Business plan limits unique visitors
- Ecommerce options are limited slightly
- Pricing is high for causal site owners
Pricing
- $299 monthly business plan
- $199 monthly business plan if paid annually
- Custom plan based on your needs – priced individually
Unbounce
Unbounce is a reputable landing page builder that allows users to build custom pages as well as optimize them and customize them for limitless campaigns.
While Unbounce is one of the most recognizable names in landing page builders, it takes more time than some to maximize the builder’s capabilities.
Pros
- A/B testing
- Highly customizable
- DTR replacement to maximize traffic
- Sticky bar or popup conversion tool
- Customize domains
- SSL encryption is automated
- AMP-ready for mobile (not included with Essential plan)
Cons
- Form builder lacks some key features
- You can’t split test existing landing pages created outside of Unbounce
- Limited templates
- Does not have 1:1 ad-to-page personalization
- There is no automated sync between the landing page and Google Ads
- No team support with Premium or Essential plans
- No collaboration for designs or heatmap function
- Only Enterprise plan provides launch specialist
- The Essential plan does not offer redirects
Pricing
- $800 monthly for Launch – 500 conversions cap per month
- $120 monthly for Optimize – 1,000 conversions cap per month
- $200 monthly for Accelerate – 2,000 conversions cap per month
- $300 monthly for Scale – 3,000 conversions cap per month
Clickfunnels
Clickfunnels is a marketing platform that enables all types and sizes of businesses to general sales and leads, whether they are in consulting, e-commerce, or whatever industry you’re in.
Clickfunnels help businesses turn visitors into devoted customers. Business owners can create customized landing pages or funnels using the templates provided.
Pros
- Implementation speed is good
- No coding pages so you can build it quickly
- It is interchangeable with most tools on the market today (set up integrations)
- Drag-n-drop makes it easy to develop your page
- Interface is straightforward
- Edit easily and customize the mobile design of pages
- Clear step by step video for instructions
Cons
- Page load speed is slow due to shared server
- A bit expensive
- Membership sites are known to be really insecure and easily hacked
- Not great support – only email support that takes a few days to respond to inquiries
Pricing
- $97 monthly fee – Starter plan
- $297 monthly fee – Platinum plan
- $2497 monthly fee – 2CommaClubX
Landingi
With Landingi, you get a wide variety of templates that are predesigned, as well as the necessary tools to create and customize a landing page that will convert visitors into customers.
While this landing page builder has its perks, it also lacks some tools essential to building a useful landing page and optimizing features.
Pros
- SSL certificate
- All plans include unlimited landing page creation
- AWS cloud computing platform
- Over 200 templates for your landing page
- Workflow automation
- Callback and chat integration
- Embed pages on the server
- DTR and tracking pixels
Cons
- Two-way sync not available with Google Ads
- The core features rely on third-party products and services
- Page and content management may seem to be a bit complex at first
- AMP functionality not available
- Creation capabilities lacking
- No heatmaps
- The most expensive plan has A/B testing
- Import service fee is $199 in addition
- Only the most expensive plan has customer relations management
- No landing page history without a more expensive plan
- Additional sub-accounts cost more
Pricing
- $149 monthly fee – Agency plan
- $79 monthly fee – Automate business plan
- $55 monthly fee – Create plan
Lander
Lander is one of the most affordable landing page builders out there, but it still comes with loads of great features.
For a low monthly fee, you will have access to some great tools to improve your conversions and save time building your landing page.
If you’re not tech savvy, Lander offers a drag-and-drop feature that builds the page with minimal effort.
As one of the easiest-to-use landing page builders on the market, Lande is a great choice, but just be aware that the editor does not allow customizations like some others on this list.
Pros
- Affordable plans
- All packages come with A/B testing
- SSL encryption
- Customized code editing
- Mobile-ready pages are unlimited
- Email marketing combination
Cons
- Limited templates available
- No heatmap or AMP capability
- No Google Ads incorporation
- Enterprise features are not included
- No collaboration
- No SOC 2 certification
- Many integrations are unavailable without upgraded plans
- No Dynamic Text Replacement (DTR) with the basic plan
Pricing
- $16 monthly fee – Basic plan
- $83 monthly fee – Professional plan
Final Word
Every online business needs great landing pages
You can avoid wasting a ton of time creating a landing page with these builder.
They make it easy to create and all of them are solid choices depending on your specific needs.
Convertri is our favorite as advertisers because landing page speed is super important to us.
It’s been the fastest loading landing page builder that we can find.
Also with their URL function import it makes it super easy to import pages and get building.
If you want to try a free 14 day trial of Convertri here’s the link.
Now that you have the top landing page builders, do your research and compare it with what will help grow your business.
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