Ever since iOS14 and everything that’s been happening with Apple, Facebook, and Google, it’s become more challenging to run effective advertising campaigns.
Strategies that worked one or two years ago, I can tell you just aren’t working the same anymore.
Simply changing the ad creative or flipping out a different lead magnet is not nearly as effective as it was when ad costs were lower, the competition was down, and you had better algorithms, better tracking, and better insights on everything you were doing.
So what’s the solution?
Switching to a high ticket sales call funnel might be the solution to help you run more successful advertising campaigns and acquire more customers.
I’m going to break down the structure of a high ticket funnel, how to use it to grow your business and acquire customers, and how you can get one set up for yourself.
No time to waste, let’s get into it.
Watch the video here or keep reading below:
Table of Contents
What Is A High Ticket Sales Call Funnel
If you’re trying to run ads to grow your business, a high ticket offer (anything that sells for $3,000 plus) might be the special sauce you need.
We’re seeing a big shift of coaches, consultants, experts, and service providers transitioning to selling over the phone instead of sending people to purchase on a sales page or buying through a webinar.
The high ticket funnel allows you to set up an automated way for your clients to book a phone call with you after they have already learned how you can help them get X, Y results and determine if it’s a good fit for them.
It’s not a new concept but it’s proving to be super effective in today’s advertising world where the cost of advertising is getting so high it’s more difficult to sell lower priced items and make a profit.
By getting on the phone with prospects you can start to have real conversations with the people you want to sell to which is a huge advantage!
High Ticket Sales Funnel Breakdown
Now that you’re starting to see the value of this funnel, let’s break down the MVP bare-bones of what it takes to get a high ticket funnel converting with paid ads.
It’s actually super simple.
- First there’s a landing page that has two primary jobs to get prospects to advance through the funnel.
- Deliver on the ads promise (aka: give them the resource mentioned in the ad)
- Present a clear and compelling call to action to watch the video sales letter.
- Next is the VSL or video sales letter which is about 15-20 minutes long.
- It should present what your main offer is, the big promise, how you can help people, and the big opportunity pushing them to jump on a call.
- Then you drive people back to a book a call page.
- This is where they fill out a short application and book a call.
- Finally there’s a thank you page that confirms their call.
- After that the audience goes into a shows up sequence to get more people to actually show up to the call. It’s an automated series of emails designed to…you know…get people to show up.
Pretty simple huh?
The biggest indicator for success you should look for in the beginning is – how many calls can you generate?
How To Generate Calls
So you need to generate calls. Ideally you’re getting multiple calls per day.
This means multiple sources of traffic feeding into your funnel, continuing to engage with your audience and a consistent email marketing strategy with bonus material that will lead your audience back to your offer.
It’s important to dial in every step of your funnel because our data shows that different people will wait different lengths of time before booking a call.
Multiple Sources Of Traffic
That brings us to the importance of having multiple sources of traffic that are feeding into your funnel.
This means things like running Facebook ads, YouTube ads, Google Search campaigns, joint ventures, and most importantly having an organic strategy along with that.
100% across the board we see that our clients that are doing organic content consistently convert more people, and have higher sales than those who are just trying to run ads on their own.
People are smarter these days. If you’re trying to sell a 2k or 5k offer it’s very unlikely that someone will pick up the phone and close with you because they saw your ad two days ago.
You need to build that trust and authority online because a lot of people are going to do research, check you out online, and follow you for a long time before purchasing.
These multiple sources of traffic are super advantageous in capturing leads and driving people back to your main VSL, pushing them to jump on a call.
Emails & Bonus Trainings
Email follow-up is also an essential part of this process of building a relationship with your prospects and driving people back to your VSL.
If there are people on your list that haven’t watched the VSL – once they do – hopefully they will understand the opportunity and book a call.
Which is why you should have at least a 30-day automated sequence that sends people emails to go back and watch the VSL so that you can make sure they consume the content they signed up for, they know the value of your offer, how you can help them, and what the big opportunity is.
One thing that we found works really well is sending people bonus trainings in these emails.
You can think of it like the exposure effect. If someone has opted into your VSL from any traffic sources, they’re presumably interested in something you’re doing.
You want to keep adding value to them in ways that help them understand how you can help them, the kind of stuff that you do, the kind of training that you have, etc.
You can duplicate a page like this over and over and swap out whatever the video is in the middle that gives them an extra free bonus training of 10, 15, 20, 30 minutes where you help them solve a problem.
Then you just keep giving them the call to action of, “When you’re ready, schedule a time to talk with our team. We can help you achieve X, Y results.”
You can also run this as retargeting ads. So on Facebook, keep showing people who have opted into your funnel your extra bonus trainings.
All of this just keeps pointing people back to the book a call page which hopefully leads to the sales coming in for your business.
It’s a lot of work but imagine being able to book one, two, or even three sales calls every day with prospects who already know you, your brand, your offer, and are ready for your services.
That’s major!
There are 10k days of revenue right there waiting if you’re willing to put the work into this high ticket sales funnel.
Conclusion
If you are at the point in your business where you want to grow, but can’t seem to get past a certain plateau, it may be time for you to consider implementing a high ticket sales call funnel.
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