In the digital world, your email list is a goldmine.
Knowing how to communicate effectively with your subscribers can transform them into loyal customers.
Through years of experience and working with numerous email copywriters, I’ve discovered six critical tips to make your email marketing resonate that I’ll break down on my YouTube Channel.
Table of Contents
6 Proven Tips To Write Emails That Sell Online Courses & High Ticket Programs
After you create your email marketing strategy you need to make sure you have high converting emails to send out on a regular basis.
Follow these simple 6 tips to make sure you have high quality emails.
1. Write Like You Talk
Simplicity is key.
Write your emails as if you’re conversing with a friend at a bar.
Be clear rather than clever, and use the language that reflects the voice of the person you’re writing for.
This natural, authentic tone connects with readers.
2. Think in Months, Not Just Emails: The 70-30 Rule
Your relationship with your email list must grow over time.
Utilize the 70-30 rule in email marketing, where 70% of your emails deliver valuable content, and 30% contain a pitch.
This approach helps avoid the ‘buy my stuff’ fatigue and keeps subscribers engaged with a mix of educational content and direct offers.
3. Aim for Sixth-Grade Reading Level
Complexity can be a barrier.
Use tools like the Hemingway app to ensure your email copy is easily digestible.
Aiming for a sixth-grade reading level ensures that your content is accessible to a wide audience. If it’s too complicated, you’ll lose your reader.
4. Focus on the Outcome
When selling products or courses, emphasize the end result, not the process.
People are interested in the outcome and how it will benefit them.
Your program or course is a means to an end, so make that end as appealing as possible.
5. Don’t Write to Broke People
Target your audience wisely.
Focus on addressing the problems and desires of individuals who have the means and motivation to invest in what you’re offering.
The way you communicate should resonate with people who are actively seeking to improve their lives or businesses.
6. Don’t Ramble: Be Succinct
Mark Twain’s famous quote, “I didn’t have time to write you a short letter, so I wrote you a long one,” sums up this point.
It’s easier to write a lot, but more effective to write a clear and concise message.
Review your emails to cut out anything that doesn’t contribute to the main point to make them pack a bigger punch.
Wrapping Up
Implementing these six tips can transform your email copywriting, creating a more engaging and profitable relationship with your subscribers.
The secret lies in being authentic, strategic, and focused.
Whether you’re writing for your own list or for clients, remember that your email list is a valuable asset.
Treat it with the respect it deserves, and it can become a powerful tool in your business arsenal.
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