Which targeting strategy should you be using in a post iOS14 world? It’s no secret that Facebook has relied on huge amounts of data to make its ad targeting so effective. But Facebook ads are changing and many advertisers on Facebook are seeing less success after the...
How To Build A Converting Website For High Ticket Sales
Struggling to get your website to drive solid conversions for your business? I've got a solution that can help you generate more leads and get better results. It's a simple six-page website that has helped my agency nearly double our list and land more clients since...
How To Build High Ticket Sales Call Funnel
Ever since iOS14 and everything that’s been happening with Apple, Facebook, and Google, it’s become more challenging to run effective advertising campaigns. Strategies that worked one or two years ago, I can tell you just aren't working the same anymore. Simply...
How To Automate Your Facebook Ads Reporting With SuperMetrics
https://youtu.be/iEbxgvPLckU If you've been doing media buying for any period of time, you've probably spent a bunch of time creating reports and inside spreadsheets. But reporting shouldn't take hours. In this video posted on my YouTube channel I show you how to...
How To Start Facebook Ad Campaigns For Long Term Success
Facebook has made it so easy for anyone to jump on the ad platform and start running ads for their business. But it takes a lot to be successful with Facebook ads -- they are not as simple or straightforward as most 18 minute YouTube videos might lead you to...
How To Secure Your Facebook Ad Account & Business Manager [Steps To Take Now]
Facebook is only one of the many places where we conduct business. And just like any other place whether that be a file cabinet in an office or virtual workspace (like on Google Drive), there’s so much vital data stored that it pays (big time) to keep it secure. Yet...
How To Write Copy For Facebook Ads (A Proven Framework)
A lot has to come together to make a successful Facebook ad - the right targeting, a great image or video, and compelling copy. Often people focus much more time on the visual creative (the video or the image) leaving the ad copy just mediocre. Ad copy is equally...
How To Set Up The Facebook Pixel With Google Tag Manager (New Way 2021)
In the video below I'm going to show you how to set up the Facebook Pixel with Google Tag Manager. If you're trying to set up the Facebook Pixel, Google Tag Manager is the best way to do it. And it's actually super easy. Watch the video to learn how you can set it up...
Working With Ad Agencies: Make Sure You Own Your Own Data
https://youtu.be/SLZ89pGtLfI Video Transcript If you are getting ready to hire an agency to work with you, I have one piece of advice that I think is super important. And honestly the reason I'm making this is because I've told this to so many people, but I still talk...
Storyselling: Cut Through The Noise And Make Your Ads Stand Out
Cutting through the noise on the internet can feel like an uphill battle. Everyone’s creating content, running ads, and it’s getting crowded out there. Getting attention is tough unless you can connect with people on a human level and tap into their...
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