Which targeting strategy should you be using in a post iOS14 world? It’s no secret that Facebook has relied on huge amounts of data to make its ad targeting so effective. But Facebook ads are changing and many advertisers on Facebook are seeing less success after the...

https://youtu.be/iEbxgvPLckU If you've been doing media buying for any period of time, you've probably spent a bunch of time creating reports and inside spreadsheets. But reporting shouldn't take hours. In this video posted on my YouTube channel I show you how to...

Facebook has made it so easy for anyone to jump on the ad platform and start running ads for their business.  But it takes a lot to be successful with Facebook ads -- they are not as simple or straightforward as most 18 minute YouTube videos might lead you to...

Facebook is only one of the many places where we conduct business.  And just like any other place whether that be a file cabinet in an office or virtual workspace (like on Google Drive), there’s so much vital data stored that it pays (big time) to keep it secure.  Yet...

A lot has to come together to make a successful Facebook ad - the right targeting, a great image or video, and compelling copy.  Often people focus much more time on the visual creative (the video or the image) leaving the ad copy just mediocre.  Ad copy is equally...

In the video below I'm going to show you how to set up the Facebook Pixel with Google Tag Manager. If you're trying to set up the Facebook Pixel, Google Tag Manager is the best way to do it. And it's actually super easy. Watch the video to learn how you can set it up...

Facebook ads can be a great way to increase revenue for your company, but you have to invest to make it happen. How do you know how much money you should budget for Facebook ads?  There is no perfect answer that’s right for everyone, but there are some tips that...

You log in to your Facebook ad account and get hit in the face with a message saying that it’s been disabled.  Even worse you have no idea what to do to appeal the decision and get your account up and running again.  No need to panic! You’re definitely not the only...

It’s tough to run a successful Facebook ad campaign, especially if you are just starting out. Unfortunately many beginners don't know what they're doing and end up giving up after wasting their money with no results.  The best way to avoid this trap is by taking...

If you're running Facebook ads and you keep dealing with ad disapprovals it's a giant pain in the @*s. Disapproved ads happen all the time.  If you understand how they happen, why they happen, and what to do about them, it will help you have less headaches, run...