Google has released it’s own Google Ads Transparency Library just like Facebook Ads Library (or now technically the Meta Ads Library).
You can now find, save and study your competitors’ YouTube Ads and can get inspired by their ideas to make your own winning ad.
The real questions are how to use Google & YouTube Ads Library and what do you do when you can’t find the ad in the Google Ads Library.
Find out this video from my YouTube channel.
Update since this video was posted: You can now go straight to the Google Ads Transparency Library and you don’t have to find a running ad to click on.
Table of Contents
What is Google Ads Transparency Library?
Google’s Ads Transparency Library allows users to view all ads run by a specific company.
When you find an ad from a company you’re interested in, you click on the three dots on the ad, prompting an ad center to appear.
The Library displays the formats of the ads run by the company.
By checking their video ads, you can gain insights into what they’re broadcasting on YouTube and various display channels.
Clicking on an ad will play it, providing you with the opportunity to evaluate the company’s marketing strategies.
How Can You Benefit From The YouTube Ads Library?
The Google Ads Transparency Library allows you to identify successful ad strategies and glean inspiration for your own ads.
By checking out the ads run by companies in your industry, you can discover what hooks and strategies are effective.
This tool can help you build your swipe file, providing a wealth of ideas for your campaigns.
For instance, if you find a company, like VShred, that excels at devising unique hooks and ideas, you can draw inspiration from their ads.
One you know how to create great YouTube ads then you’ve conquered the 80/20 of what makes your YouTube ads convert
While the Library isn’t as comprehensive as Facebook’s ad library, it still offers valuable insights into successful ad campaigns.
How Can You Access It?
Accessing the Google Ads Transparency Library is super easy now.
As an update to the YouTube video above they have now made it so you can find any active ad in their Google Ads Transparency Library.
Tools That Are Even Better Than The Google & YouTube Ads Transparency Library
VidTao is a tool that indexes and saves all YouTube ads even after they stop running ads ads.
Meaning it has a lot more videos you can search compared to the YouTube Ad Library from Google Ads.
With a free account, you can search for brands or keywords, and, unlike the Google Ads Transparency Library, VidTao shows how many views each ad has.
Since companies don’t usually spend money on ads that don’t convert, an ad with more views is likely to be more successful.
With VidTao, you can build a swipe file of ads that inspire you. It’s a valuable tool for finding hooks, ad frameworks, and ideas that you can apply to your business.
Although VidTao offers a premium membership with additional benefits, its free version can provide you with a wealth of ideas.
Wrapping Up
Google’s Ads Transparency Library, coupled with VidTao, offers a significant opportunity for businesses to study successful ad campaigns and get inspired.
By understanding your competition’s strategies, you can tailor your own to achieve greater success with YouTube ads.
If you’re new to YouTube ads or looking to improve your strategies, these tools are a great starting point.
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I don’t even know how I found this article, but you are AWESOME! I work in selling digital media and this is really going to help me with an ever changing google market! Thank you so much!
yay!