With all the noise out there on the internet these days it’s getting more challenging to connect with the next customer.
All this competition seems to make our lives harder, right?
Especially when we want to convince them to work with us over the other guy!
The good news is there are some proven techniques to make it easier for you and your whole company.
Webinars have entered the chat.
I’m sure you’ve seen them. And maybe you have even held one yourself!
Webinars are a proven way to bring new leads into your sales business without having to use pushy sales techniques.
They can be leveraged in a ton of different ways across the customer journey to connect with your audience.
And setting up a webinar that looks professional and polished is relatively inexpensive and can provide a massive return on your business’s marketing spend.
Sound good? We certainly think so!
Let’s jump in and take a look at my top eight reasons why webinars should be a part of your marketing strategy going forward.
Table of Contents
1. Your Best Sales Rep Is On Duty 24/7
On-demand webinars allow you to engage with your target audience at any time, day or night.
It’s like having your best sales rep on hand to speak to customers 24/7.
The very best webinars are written as educational content and build an authentic relationship with your prospects.
This is something that simply can’t be achieved with a simple landing page no matter how good the copy is.
During your presentation you can address objections, provide value, and build trust as you help people learn about how your products can help solve their problems.
You can create an engaging experience where participants can ask questions and you can have team members get back to them in real time.
And in some platforms, your leads can even interact among themselves letting them know they are not alone in looking for a solution.
2. Rapidly Establish Expertise
Establishing your expertise is a key step in moving someone through the sales cycle.
Sure all your content like social posting, testimonials, and articles can help build up your credibility.
But these methods can take some time. And they rely on the continued engagement of your leads digging through your content.
When you have someone attend a webinar it condenses the time needed to convince your audience that you have a solution to their problem.
Regular webinars where you discuss industry trends, common problems, and your expert solutions position you as an authority in your niche.
Which is why you’re incentivized to be constantly providing the highest-value information you can.
Keep showing your audience exactly how you will solve their problem.
Then when they are ready to solve it you will be the first person they run to for help.
3. Lead Generation
Webinars are great to have at the top of your funnels as a place to direct paid or organic traffic.
You lead off your relationship by giving a ton of value.
And if you can create your webinar well you can engage someone in a meaningful conversation about what you are an expert at.
It’s a great way to start a relationship with a new prospect and get them up to speed with how your company can help them.
4. Position Yourself As The Solution
During a webinar you have the perfect opportunity to outline the complex problems facing your clients.
Once you have covered what the big problems are you get the chance to share your solutions for crushing them.
When you are the one educating people on solutions it establishes your expertise and it also sets you up as the person to fix the problem with your product or service.
By walking your leads through these steps by the end of the webinar they are often primed to buy.
5. Ease of Delivery
Even if you have a shoe-string budget, webinars can be produced to look professional.
It used to be relatively expensive to record high quality video.
But today the equipment you need to turn out a professional production has never been more affordable.
In fact, you likely already have everything you need.
Once you have the actual webinar produced, the software necessary for scheduling and managing the traffic flows to your webinar is also quite affordable.
We use EasyWebinar to easily host and manage webinars for our agency and we love it!
With this low upfront investment, you’re able to deliver your webinar to anyone anywhere in the world.
6. Added Value
You don’t have to stop giving webinars just because someone becomes a customer.
Many companies offer webinars and training sessions for their existing customers as a way to add extra value.
You can do the same!
This keeps those existing customers engaged and maintains the personal relationship you have developed.
Plus once you’ve got your webinar process dialed in it’s easy and affordable to make new ones.
7. Long-Lasting Benefits
Keeping a back catalog of past webinars is a great way to bring extra value to existing and prospective clients.
You put in all that work to write it. Now you can leverage it for years to come.
Giving away access to past webinars further qualifies you as an industry expert and you can keep leveraging them to grow your business.
Building your content library like this is also great for establishing your online presence in search engines or on social networks.
8. Sales Without Selling Hard
Combine all the above, and you could get results rolling in, without having to sell hard.
Exactly what we want!
People are getting tired of the sales methods that push too much.
With a well crafted webinar you can lead with a ton of value instead of a pushy sales pitch.
Providing value and establishing expertise through your webinars means that you are being positioned as the solution to the problems facing your clients.
Often, they will be convinced that they want your help before you even get to your offer!
Imagine, customers chasing you and not the other way around!
This is the power of a well executed webinar.
Get Started With a Webinar Strategy
Excited about getting started with a webinar of your own.
There has never been a better time to get started.
You can check out our webinar here.
We’ve also got a ton of free content here on the site about promoting your webinar once it’s ready.
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