If you’re using Facebook ads there’s one key tool you must set up to get the most out of your social ad budget. I’m sure you’ve heard of it, the Facebook Pixel. The Facebook pixel is a data-gathering tool that helps you run super targeted campaigns and measure the...
If you're running ads and trying to grow your business with advertising, the biggest lever you have on the ad platform is just that…your ads. Better ads mean better results. Just think about it… If you went to any algorithmic ad platform these days and launched an...
Facebook is still the dominant way to reach new customers for businesses who sell information products (We’re talking about online courses, membership sites and high ticket programs here). Here at our agency we love running multi-channel campaigns, but Facebook is...
Facebook is now requiring that all advertisers verify their domain with Facebook in order to advertise on their platform. And this is one of the most important steps advertisers can take with Apple's iOS14 updates. You can follow these 5 easy steps to verify your...
2021 is proving to be an eventful year for online advertisers and small businesses that rely on advertising to attract new customers. At the start of this year Facebook started releasing updates to their ad platform because of the expected iOS14 updates and changes...
Facebook is highly invested in making sure their ad platform works and that you can measure the results of your campaigns. They generate billions of dollars in revenue every year with 60%+ profit margins so it makes a lot of sense they want this to be easy for you....
You’ve got your webinar up and running and you’re trying to figure out what is the best conversion rate. Is it 2% or 4%? Or wait what about 40%? What conversion rate are we talking about here? landing page conversion rate or lead to sale conversion rate? Here’s the...
Facebook ads can be insanely effective. But it’s also easy for your ad budget to spiral out of control if you don’t know what you’re doing. For many businesses, the way they try to get more leads and more sales is by throwing more money at the problem. This is not the...
One of the most important things for any new advertiser trying to promote a webinar is to learn is which buttons to push on the ad platform to get the results you want. And with Facebook ads that means choosing the right campaign objective. The Facebook algorithm does...
Evergreen webinars and facebook ads are the bomb. I can’t tell you how exciting it is to have a webinar that is consistently bringing you new customers every day with your advertising campaigns. In 2019 with just one webinar we did over $1,400,000 in sales for one of...
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