What Hiring A Lead Generation Expert Can Do For You

Looking for some help with your online lead generation?

Many small businesses struggle to find efficient ways to promote their business effectively and create a consistent process for lead generation.

But for any business to survive and thrive, it must be able to consistently and predictably acquire new clients in order to grow.

That’s where hiring a lead generation expert comes in.

A good lead generation expert can analyze your business, identify opportunities, and build a system to consistently and predictably attract your ideal client online and turn that online attention into a real paying client.

Here are some of the things that a good lead generation expert can do for you:

Make a game plan

Smart business owners have very specific and measurable goals that they are working towards, and a great game plan can help them get there.

Unfortunately, most businesses are creating random content and aimlessly post on social media without any specific game plan in mind—and simply hope for the best.

If you want to effectively and consistently generate new clients online, you have to have a solid game plan that clearly walks you towards your goals.

You need define exactly what your goals are and know how you’re going to use activities like onpage SEO, Facebook Ads, and marketing automation to get you there.

Clear the fog on your metrics

One of the biggest advantages to being digital is the advanced level of tracking available with the various reporting tools for online advertising.

Do you know EXACTLY how many people are seeing your marketing promotions, what campaigns are getting the most attention, and which campaigns are generating the most clients?

You should measure your ROI every step of the way (including your investment in your lead generation expert), constantly learning and improving your marketing campaigns.

That is how you turn an effective game plan into a fine tuned lead generation machine.

There really is nothing better than a well thought out game plan optimized with data over time.

Unfortunately most business owners are simply not making decisions based on easily available data.  But the fastest growing companies today are!

And best of all, there are free online business tracking tools out there that you can use.

You just need the right person to set them up and show you how to use them.

Dial in on the right numbers

With the massive amount of data available today, it takes a lead generation expert to dial in on the right metrics.

Many small business owners are being sidetracked by irrelevant metrics like “facebook likes” and “cost per video view.”

This kind of data will never help you figure out if your marketing budget is actually growing your business.

A lead generation expert will help you focus on the real numbers that are crucial to growing your business, like Return on Investment and Cost per New Client.

Analyze your funnel

To consistently generate new clients online you need to map out your customer’s journey from click to client.

What is the first page your prospect sees?

Is there a clear next step for a prospect to move through your sales process?

Are you using automation and follow up to help prospects move through your process?

A lead generation expert will go through your funnel and find opportunities to remove friction points and streamline your marketing machine.

Identify where your website needs some work

Many small business websites are designed to “look appealing” without having a focus on conversions.

Your website might look great but may make it impossible for visitors to become clients.

Your lead generation expert will take a close look at your website and give you specific feedback as to what changes you can make to increase the effectiveness of your website.

Create a compelling message

Nothing is more important than the way you tell the story of how you help your clients get the benefits that you offer.

A top-notch lead generation expert will help you craft a compelling message that compels your ideal client to take action and reach out to you.

Create more effective landing pages

The typical website will see a conversion rate of 3 – 5%, while a great landing page might convert 25 – 40% of visitors into leads.

There is a massive opportunity for small business owners who will start using specific landing pages instead of their homepage.

If you are like 60% of small businesses, you believe that sending traffic to the homepage of your website is the right place to draw in new clients.

But sending potential clients to your homepage is burning up money.

Did you know that the average attention span of someone searching the Internet is less than 3 seconds?

You need to send your online traffic directly to a specific landing page, one that is simple and easy to read and that invites the potential customer to take action right now.

A good lead generation expect can help you create high converting landing pages are specifically designed to do one thing—get the prospect to contact your business now!

Optimize your process from click to client

At the end of the day a great lead generation expert will streamline your process from click to client, making sure that you are getting the most with your marketing dollars.

Justify your investment

Many business worry about getting a good return on their investment in marketing professionals because they have been burned before.

Small business owners tell me that they have been through at least two or three marketing “professionals” that didn’t deliver on their promises.

A truly professional lead generation expert should be able to show you, with data, the ROI on your investment.

Why wouldn’t you hire a professional?

Too many small businesses run ads and invest in new marketing channels with very little information about how those channels work—and with almost no training.

And then they get frustrated and wonder why nothing works!

When it comes to managing your finances, you hire accountants because they have spent years training and have the experience to make sure that you manage your money properly.

When it comes to designing your brand, you hire designers because they know how to create professional looking materials.

So when it comes to online lead generation, why do business owners try to master complex channels with little to no experience at all?

If you want to get the best results and maximize your investment in marketing, hire a lead generation expert.